google-site-verification=U0Q4nUf7gy008G2e6vjitL4htHLAso-Tlnzg4z6xYtI Identifying Your Target Audience, with Susan Baier - Addressing the ELEPHANT in the Room®

Episode 8

Identifying Your Target Audience, with Susan Baier

A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful.

What you will learn in this episode:

  • Why it’s respectful to “leave some people out” when identifying your ideal customer
  • How having a clear niche impacts the success of your business
  • How Susan was able to discover her ideal target audience
  • The difference between an agency and an organization 
  • What three things you should focus on when determining your target audience
  • Why demographics often don’t matter when identifying your ideal customer
  • How to use your content to communicate your niche and attract better referrals 

Resources:

About the Podcast

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Addressing the ELEPHANT in the Room®
We discuss hard things to talk about and shed light on difficult subjects.

About your hosts

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April Ballestero

Author, Facilitator, Founder, Consultant, Speaker, and Strategic Leadership Coach guiding light bulb moments. Thankful to be celebrating 10 years of guiding, coaching, and leading industry leaders such as attorneys, coaches, chiropractors, financial planners, the real estate industry, and many other sales and business professionals across the nation. The celebration goes on to include over 20 years of business, professional and personal development which I am so honored to share as a vessel to our clients, coaches, and community.
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Eric Ballestero

Eric Ballestero has worked with Coach April Ballestero since before ONE LIGHT AHEAD®'s inception in 2011 while he was still in school and has continually brought new ideas and a lot of technical help to the team. He produced the first three seasons of Addressing the ELEPHANT in the Room® podcast in addition to being a continual partner of ONE LIGHT AHEAD®.