google-site-verification=U0Q4nUf7gy008G2e6vjitL4htHLAso-Tlnzg4z6xYtI Developing a Roadmap to Success, with Stephen Woessner - Addressing the ELEPHANT in the Room®

Episode 1

Published on:

30th Mar 2022

Developing a Roadmap to Success, with Stephen Woessner

​​Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency specializing in building thought leadership and authority to drive growth. He is also the host of the Onward Nation podcast and a bestselling author of two books. Stephen joins me to share his journey as an agency owner, podcast host, and author, and he talks about his unique business growth strategy of “niching down.” 

What you will learn in this episode:

  • Why living transparently helps you grow your business
  • How depth of ownership makes a difference 
  • Why sharing your goal and your numbers with your teams helps move the needle
  • Why creating a roadmap to success helps with the visualization of key metrics
  • Why it was easy for Stephen to motivate his team when he started to share the numbers
  • Why Predictive ROI has an open and candid attitude to developing teammates and investing in their career goals
  • What the Predictive ROI Everest Mission is, and how Stephen uses it in his business


Additional Resources:

This podcast uses the following third-party services for analysis:

Podcorn -
Podtrac -
Show artwork for Addressing the ELEPHANT in the Room®

About the Podcast

Addressing the ELEPHANT in the Room®
We discuss hard things to talk about and shed light on difficult subjects.
Addressing the ELEPHANT in the Room with Coach April Ballestero. Join us as we interview guests about the ELEPHANT in the room. We shed light on difficult subjects and learn how to better Address the ELEPHANT in the Room.

Addressing the ELEPHANT in the Room® is a ONE LIGHT AHEAD production made in association with Eric Ballestero.

Hosted by Coach April Ballestero
Produced by Eric Ballestero

© Copyright ONE LIGHT AHEAD® & April Ballestero & Eric Ballestero 2021. All Rights Reserved.

About your hosts

April Ballestero

Profile picture for April Ballestero
Author, Facilitator, Founder, Consultant, Speaker, and Strategic Leadership Coach guiding light bulb moments. Thankful to be celebrating 10 years of guiding, coaching, and leading industry leaders such as attorneys, coaches, chiropractors, financial planners, the real estate industry, and many other sales and business professionals across the nation. The celebration goes on to include over 20 years of business, professional and personal development which I am so honored to share as a vessel to our clients, coaches, and community.

Eric Ballestero

Profile picture for Eric Ballestero
Eric Ballestero has worked with Coach April Ballestero since before ONE LIGHT AHEAD®'s inception in 2011 while he was still in school and has continually brought new ideas and a lot of technical help to the team. He produced the first three seasons of Addressing the ELEPHANT in the Room® podcast in addition to being a continual partner of ONE LIGHT AHEAD®.