google-site-verification=U0Q4nUf7gy008G2e6vjitL4htHLAso-Tlnzg4z6xYtI Creating Meaningful Content, with Hailey Durham - Addressing the ELEPHANT in the Room®

Episode 8

Creating Meaningful Content, with Hailey Durham

After working in many diverse fields, Hailey first crossed paths with One Light Ahead while working as their client from the front desk of a chiropractic office. Through her coaching journey, Hailey rediscovered her passion for leadership, organization, and objective truth. She advanced to Office Manager and was able to utilize her coaching tools, create an operational office manual, and help lead the office to break through a 20-year ceiling. After an unexpected cross-country move (and with permission,) April recruited Hailey to be One Light Ahead’s Operations Specialist in the Summer of 2021. She now works to create meaningful content with a passion to see others experience a transformation similar to her own. Hailey lives in Lewisville, TX with her husband Jonathan, young son Elijah, and their dog, Coby. She has a fun-loving enthusiasm for learning new recipes, line dancing, and serving her church and community.  

What you will learn in this episode:

  • How do you know whether the content you are creating is meaningful or not
  • Why self-awareness is critical to creating content that will help you build credibility
  • How content creators are responsible for knowing and understanding different audiences 
  • What is the first step for a content creator, and why it’s important for the creator and visionary to have a strong sense of trust
  • How to approach content if you are creating the content yourself
  • What you should look for in a content creator, and why you must focus on the details of content creation


Additional Resources:

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About the Podcast

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Addressing the ELEPHANT in the Room®
We discuss hard things to talk about and shed light on difficult subjects.

About your hosts

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April Ballestero

Author, Facilitator, Founder, Consultant, Speaker, and Strategic Leadership Coach guiding light bulb moments. Thankful to be celebrating 10 years of guiding, coaching, and leading industry leaders such as attorneys, coaches, chiropractors, financial planners, the real estate industry, and many other sales and business professionals across the nation. The celebration goes on to include over 20 years of business, professional and personal development which I am so honored to share as a vessel to our clients, coaches, and community.
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Eric Ballestero

Eric Ballestero has worked with Coach April Ballestero since before ONE LIGHT AHEAD®'s inception in 2011 while he was still in school and has continually brought new ideas and a lot of technical help to the team. He produced the first three seasons of Addressing the ELEPHANT in the Room® podcast in addition to being a continual partner of ONE LIGHT AHEAD®.