google-site-verification=U0Q4nUf7gy008G2e6vjitL4htHLAso-Tlnzg4z6xYtI Building your Brand, with Corey Larson - Addressing the ELEPHANT in the Room®

Episode 6

Building your Brand, with Corey Larson

Corey Larson is the CEO and founder of the Larson Marketing Project, a digital marketing company that specializes in building strong and resilient brand recognition. The Larson Marketing Project was founded in 2014 and works with a wide range of companies to deliver custom branding, ad management, social media integration, content production, email marketing automation, and SEO management. 

What you will learn in this episode:

  • How Corey and April started to develop One Light Ahead’s digital marketing strategy 
  • How to gain your clients’ trust through the visual consistency of your brand
  • What it looks like to create a brand recognition strategy for your own business
  • Why you should revisit your brand strategy and target market at least once a year
  • The benefits of collaboration when developing and updating your brand strategy
  • The direct connection between strong branding and a company’s success
  • How to get started creating your own branding guide today


This podcast uses the following third-party services for analysis:

Podcorn -
Podtrac -

About the Podcast

Show artwork for Addressing the ELEPHANT in the Room®
Addressing the ELEPHANT in the Room®
We discuss hard things to talk about and shed light on difficult subjects.

About your hosts

Profile picture for April Ballestero

April Ballestero

Author, Facilitator, Founder, Consultant, Speaker, and Strategic Leadership Coach guiding light bulb moments. Thankful to be celebrating 10 years of guiding, coaching, and leading industry leaders such as attorneys, coaches, chiropractors, financial planners, the real estate industry, and many other sales and business professionals across the nation. The celebration goes on to include over 20 years of business, professional and personal development which I am so honored to share as a vessel to our clients, coaches, and community.
Profile picture for Eric Ballestero

Eric Ballestero

Eric Ballestero has worked with Coach April Ballestero since before ONE LIGHT AHEAD®'s inception in 2011 while he was still in school and has continually brought new ideas and a lot of technical help to the team. He produced the first three seasons of Addressing the ELEPHANT in the Room® podcast in addition to being a continual partner of ONE LIGHT AHEAD®.